Privacy Policy

1Introduction

777sx ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all users who access or register on the 777sx platform at https://777sx.lat. This Privacy Policy ("Policy") sets out in full detail how we collect, use, store, share, and protect your personal information in connection with your use of the 777sx website and associated services, including cricket betting, live casino, slots, crash games, and fish games.

This Policy applies to all visitors, registered players, and any other individuals who interact with the 777sx platform, whether via a mobile browser, desktop browser, or any other access method. Please read this Policy carefully. If you do not agree with any part of it, you should discontinue using the 777sx platform. Your continued use of the platform after any update to this Policy constitutes your acceptance of the revised terms.

2Information We Collect

777sx collects personal data that is necessary to operate the platform, verify your identity, process payments, and comply with legal obligations. The categories of information we collect are set out in the table below:

We collect this information directly from you at registration, during ongoing platform use, from your payment provider (for transaction confirmation purposes only), and automatically via cookies and server logs. We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data other than what is strictly necessary for KYC identity verification.

3How We Use Your Information

777sx uses the personal data we collect solely to operate the platform, serve you as a registered player, and meet our legal and regulatory obligations. Specifically, your data is used to:

• Create, verify, and maintain your registered 777sx account, including processing your KYC documents to confirm your identity and age eligibility (21+) in accordance with responsible gaming obligations.
• Process deposits and withdrawals via your chosen payment method (bKash, Nagad, Rocket, Upay, Visa, Mastercard), reconcile transaction records, and detect fraudulent payment activity.
• Deliver and personalise the 777sx gaming experience, including recommending relevant game categories (cricket betting, slots, live casino, crash games) based on your past activity and platform preferences.
• Send transactional communications including deposit confirmations, withdrawal notifications, account security alerts, and policy update notices, via email or SMS to your registered mobile number.
• Comply with applicable anti-money laundering (AML) regulations, fraud prevention obligations, and any lawful requests from competent authorities, including the production of transaction records or account history where legally required.
• Monitor platform activity to detect and prevent cheating, collusion, bonus abuse, and any other conduct prohibited under the 777sx Terms and Conditions, and to protect the integrity of games and fair play for all registered players.

4Legal Basis for Processing

777sx processes your personal data on the following legal bases. Each processing activity is linked to at least one of these grounds:

• Contractual necessity — processing that is required to perform the contract we have with you as a registered player, including account management, payment processing, and delivery of gaming services.
• Legal obligation — processing that is required for 777sx to comply with applicable law, including AML regulations, fraud detection obligations, and any lawful requests from authorities.
• Consent — where you have given your explicit consent to a specific processing activity, such as receiving promotional communications from 777sx. You may withdraw your consent at any time by contacting [email protected].
• Legitimate interests — processing that is necessary for the legitimate interests of 777sx, including platform security, fraud prevention, improvement of user experience, and responsible gaming monitoring, provided that such interests are not overridden by your rights and interests.

5Disclosure of Your Information

777sx does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with the following categories of third party only where strictly necessary and on a need-to-know basis:

• Payment processors and mobile wallet providers (bKash, Nagad, Rocket, Upay, Visa, Mastercard) — solely for the purpose of processing your deposits and withdrawals. These providers are bound by their own privacy policies and applicable financial regulations.
• Game and software providers (including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, Microgaming) — limited technical session data only, to the extent required for game delivery, RNG certification auditing, and fair play verification.
• Identity verification and KYC service providers — who assist 777sx in verifying the identity and age of registered players as required under responsible gaming and AML obligations. These providers process identity documents under strict data processing agreements.
• Competent authorities and law enforcement agencies — where 777sx is required by law, court order, or regulatory direction to disclose personal data. In such cases, 777sx will only disclose the minimum data required to comply with the legal obligation and will notify the affected player where legally permitted to do so.

6Cookies and Tracking Technologies

The 777sx platform uses cookies and similar tracking technologies to operate core platform functionality, remember your session preferences, and analyse anonymous usage patterns to improve the platform experience. The following categories of cookie are used:

• Strictly necessary cookies — these are essential for the platform to function. They include session authentication cookies that keep you logged into your account, CSRF protection tokens, and load-balancing identifiers. These cookies cannot be disabled without breaking core platform functionality.
• Functional cookies — these remember your platform preferences such as language selection and last-visited game category, so you do not need to reset them on each visit. Disabling these cookies will not prevent you from using the platform but may reduce convenience.
• Analytics cookies — 777sx uses anonymised session analytics to understand how players navigate the platform, which game categories are most visited, and where players encounter usability issues. This data is aggregated and does not identify individual players.
• Security cookies — short-lived tokens used to detect and prevent fraudulent login attempts, account takeover attacks, and automated bot activity. These cookies are deleted automatically at the end of each session or within 24 hours.

You may manage cookie preferences through your mobile or desktop browser settings. Note that disabling strictly necessary or security cookies will impair your ability to log in and use the 777sx platform. 777sx does not use third-party advertising cookies or cross-site tracking pixels.

7Data Retention

777sx retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Account and identity data — retained for the duration of your active account plus a minimum of five (5) years following account closure, to satisfy AML record-keeping requirements and to defend any potential legal claims arising from your account activity.
• Transaction and financial records — retained for a minimum of six (6) years from the date of each transaction, in accordance with financial record-keeping obligations. This applies to all deposit and withdrawal records denominated in BDT.
• Technical and gameplay logs — retained for up to twelve (12) months for platform performance and security monitoring purposes, after which they are anonymised or permanently deleted. Anonymised aggregate gameplay data may be retained indefinitely for statistical analysis.

Where you request deletion of your account, 777sx will delete or anonymise your personal data in accordance with the above retention periods. Data that is subject to a mandatory legal retention obligation will not be deleted prior to the expiry of that obligation, even following a deletion request. You will be notified of this limitation when you submit a deletion request.

8Data Security

777sx implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. The following security controls are in place:

• All data transmitted between your device and the 777sx platform is protected by SSL/TLS encryption. This ensures that your login credentials, payment details, and personal information cannot be intercepted in transit.
• Account passwords are stored using industry-standard one-way cryptographic hashing. 777sx staff do not have access to your plaintext password. If you suspect your account credentials have been compromised, you should contact [email protected] immediately.
• Access to personal data within 777sx is restricted on a role-based basis. Only staff members who require access to your data in order to fulfil their specific job function are permitted to view it. All data access events are logged and audited.
• 777sx conducts periodic internal security reviews and vulnerability assessments to identify and remediate weaknesses in the platform's data protection posture. Third-party service providers who handle personal data on our behalf are assessed for their security standards before engagement.

Notwithstanding the above measures, no data transmission over the internet or electronic storage system can be guaranteed as completely secure. 777sx will notify affected players without undue delay in the event of a personal data breach that is likely to result in a high risk to your rights and interests, in accordance with applicable law.

9Your Rights

As a registered player on the 777sx platform, you hold the following rights in relation to your personal data. These rights may be exercised by submitting a written request to [email protected]. 777sx will respond to all valid requests within 30 days of receipt:

777sx will not discriminate against you for exercising any of the above rights. Where a request is denied — for example, because the data is subject to a mandatory legal retention obligation — we will explain the reason in writing. You may also lodge a complaint with the relevant data protection authority in your jurisdiction if you believe your rights have not been respected.

10Third-Party Services

The 777sx platform integrates with third-party services that are necessary to deliver the full gaming and payment experience. These integrations are limited and controlled, and each third party is subject to a data processing agreement that restricts them to using your data only for the service they are providing to 777sx:

• Game engine providers supply the RNG game software, live dealer streams, and sports odds feeds that power the 777sx gaming catalogue. They receive limited session identifiers to deliver game content and record certified game outcomes.
• Payment gateway providers process financial transactions between your mobile wallet or card and the 777sx platform. They receive only the payment identifiers and transaction amounts necessary to execute and confirm each transaction. 777sx does not store full card numbers.
• Analytics and monitoring platforms receive anonymised, aggregated session data only. No personally identifiable information — including name, mobile number, email address, or NID — is transmitted to analytics providers.

777sx does not embed social media tracking pixels, advertising networks, or affiliate tracking scripts on its platform. Any links from third-party sources that direct users to 777sx do not grant those third parties access to your personal data once you are on the 777sx platform.

11Children's Privacy

The 777sx platform is strictly intended for adults aged 21 and above. 777sx does not knowingly collect, process, or retain the personal data of any person under the age of 21. The platform employs age verification as part of the KYC registration process to prevent access by underage individuals.

If 777sx becomes aware that it has inadvertently collected personal data from a person under the age of 21, it will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe that your child has created an account on the 777sx platform, please contact us immediately at [email protected].

12Changes to This Privacy Policy

777sx reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform services. Where a material change is made, 777sx will notify registered players by email or via a prominent notice on the platform prior to the change taking effect. The effective date displayed at the top of this page will always reflect the date of the most recent update.

Your continued use of the 777sx platform following the publication of any updated Privacy Policy constitutes your acceptance of the revised Policy. If you do not agree with the revised Policy, you must stop using the platform and may request account closure by contacting [email protected].

13Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 777sx handles your personal data, please contact our support team. We aim to respond to all privacy-related enquiries within 5 business days. For data deletion requests or subject access requests, please allow up to 30 days for a full response.